What you need
- A specific customer problem
- Business name ideas
- Owner and address information
- Startup budget
- Phone and email
Every step
- 1
Choose one customer and one problem
Write: We help [specific customer] get [specific result] without [major frustration]. Do not begin with a logo or entity until this sentence is clear.
CHECKPOINT · A stranger can identify the customer and result. - 2
Confirm people will pay
Speak with at least five likely customers. Ask how they solve the problem now, what it costs them, and what a useful solution must include. Request a deposit or written interest before building too much.
- 3
Define the first offer
List the exact deliverable, completion time, price, payment schedule, revision limit, and what is not included. Start with one offer that can be fulfilled reliably.
- 4
Choose and verify the name
Search the state business registry, federal trademark database, web search, social platforms, and domain availability. Similar names in the same field create risk even when a domain is available.
- 5
Form the business
File the entity through the official state website, appoint a registered agent, obtain the approved formation document, then request a free EIN directly from the IRS.
- 6
Separate the money
Open a business bank account using formation documents, EIN, operating agreement, and identification. Route all business income and expenses through it.
- 7
Create the minimum sales system
Build a clear service page, payment method, agreement, intake form, and confirmation message. Test the full process yourself.
- 8
Sell and document
Contact qualified prospects daily, record every conversation, improve the offer from objections, and save receipts, contracts, taxes, and deadlines in one operating folder.
Important warnings
- Do not pay unofficial websites for a free EIN.
- Licenses and tax registrations vary by location and activity.
- Do not mix business and personal spending.
Finished when
The business has a validated offer, approved formation, EIN, separate bank account, working payment and intake process, and an active prospect list.