What you need
- Detailed knowledge of the service
- Target audience profile
- Writing tool or template
Every step
- 1
Identify the Target Audience
Describe who the service is for. For example: 'Small business owners needing professional website design.' Be specific; knowing your audience allows you to tailor the wording and features in your description.
CHECKPOINT · A clear statement of intended customer segment. - 2
List Main Features and Deliverables
Write 3-5 bullet points on what is included. Example: '- Custom website up to 5 pages, - Mobile-friendly layout, - Two rounds of revisions.' Ensure each bullet is tangible and client-focused.
CHECKPOINT · Key deliverables are listed in detail as bullets. - 3
Describe the Process Example
Summarize how your service works in 3-4 sentences. Example: 'Once you contact us, we schedule a call to learn your needs. We present two initial designs, refine one based on your feedback, and launch your website within two weeks.'
CHECKPOINT · Step-by-step overview included using a realistic example. - 4
Explain Results and Value
List 1-2 benefits or outcomes. Example: 'Clients typically see a 30% increase in customer inquiries.' Tie at least one benefit directly to the deliverables listed.
CHECKPOINT · Tangible value and results described. - 5
Clarify What’s Not Included
State exclusions. Example: 'Copywriting for website content is not included, but we can recommend professionals.' This prevents misunderstanding and future disputes.
CHECKPOINT · Specific exclusions clearly stated.
Common mistakes
- Avoid vague terms like 'high quality' or 'best in class' without context.
- Misstating inclusions can result in client dissatisfaction.
- Business names, dates, and numbers in examples are illustrative; replace them with verified project information.
Finished when
Service description is easy to scan, detailed, and sets clear expectations.
Questions about this task
Should I mention pricing in the service description?
Include pricing only if you offer fixed rates. Otherwise, state that pricing depends on project scope, or direct the client to request a quote.
How detailed should the process explanation be?
Give a brief outline (3-4 steps) so clients know what to expect. More details can be provided in a proposal or onboarding document.
Make these steps fit your situation.
Ask a question about this task or prepare a draft you can review.
Work through it with meHelp me make it